Brand Identity · Art Direction · Visual Systems · Marketing Communications
For VU, a Latin American cybersecurity company specializing in identity protection and fraud prevention, I built the brand’s visual system from the ground up, from the logo to the full range of corporate, marketing, event and presentation materials.
The challenge was to build a distinctive visual identity in a sector dominated by visual clichés like “Matrix”, padlocks and shields. I developed a more modern and disruptive language, drawing on humor, pop culture and cinematic visions of cybersecurity and the future, while still conveying innovation, trust and technological credibility.
This visual system extended across VU’s full ecosystem, including campaigns, corporate materials, commercial assets and CEO presentations, where the goal was to turn complex cybersecurity topics into clear, clever and memorable content.
