Art Direction · Visual Concept · Photography Direction · Brand Activation
For the Joyfull PUMA campaign, I developed the visual concept and directed the photographic production from concept to final artwork, combining digital compositing, illustration and a custom PUMA logo intervention. The campaign was rolled out across retail spaces, storefronts and print applications, and extended into live activations at PUMA’s beach venues, where I created artworks and visual interventions with a live audience.
My collaboration with PUMA also continued over several years through PUMA Urban Art, where I exhibited original work, painted live and gave a talk at the auditorium of Centro Cultural Recoleta, where the exhibition was held.
