Visual Concept · Illustration · Logo Intervention · Poster Design
For Lollapalooza Argentina 2017, I was commissioned to reinterpret the spirit of the festival for a series of posters and merchandise.
The idea came from the way music can completely transform how you feel. Put on the right song and, for a few minutes, you can become something else maybe a powerful retro-futuristic mandrill flying through space.
I developed the concept, illustrated the character, created a custom intervention of the Lollapalooza logo and designed the final poster, later applied to festival merchandise.
