Art Direction · Visual Concept · Brand Identity · Web Design
La Pochocleta is a stovetop popcorn maker built around a simple and playful mechanism: a saucepan with a crank handle that keeps the kernels moving while they pop. I developed the visual concept and identity by turning that functional gesture into the central personality of the brand.
The visual language draws from the optimistic world of 1950s domestic appliances, a period when new household objects were presented as exciting symbols of modern life. I extended the concept into a fully themed website, carrying the same style and creative premise throughout the digital experience so that the product, identity and website felt like parts of a single coherent world.
