Visual Identity · Event Branding · Graphic Design
For the 145th anniversary of La Boca, I developed the event’s visual identity by drawing directly from the neighborhood’s own visual language: traditional porteño fileteado lettering, corrugated metal façades and its distinctive use of color.
One of the main applications was a large-scale banner installed on the Nicolás Avellaneda Transporter Bridge, one of the most recognizable landmarks in La Boca.
Identity for the 145th anniversary of the neighborhood of Buenos Aires, Argentina,
"La Boca"
"La Boca"